FEBRUARY 9, 1999
Sears To Open In Loudoun County
Newest D.C. Area Store Opening
at Dulles Town Center on April 17
Loudoun County (Dulles), Va. - Sears, Roebuck and Co. is opening a fashionable, new store at Dulles Town Center in Loudoun County on Saturday, April 17. The 166,000-square-foot Sears, located at the intersection of Routes 28 and 7 in Dulles, will bring the company's full-line assortment to the fast-growing, far northwest corner of the Washington, D.C. market.
"More than a quarter of a million people live and work in the Loudoun County area," said Tony Foderaro, Sears store general manager. "Now, rather than traveling 20 minutes or more to the nearest Sears, they'll be able to shop close to their homes and offices." Other Sears stores within a 25-mile radius include those at the Fair Oaks Mall in Fairfax, Va., and the Montgomery Mall in Bethesda, Md.
Approximately 240 new Sears jobs will be created by the Loudoun County store. Additionally, hundreds of construction jobs have been generated by the building project.
"We're very pleased to welcome Sears to Dulles Town Center," said Maria L. Stephenson, center manager. "It's a great addition to a family-oriented community that is in the midst of a housing boom."
The new Loudoun County Sears will have a dramatically refined interior developed for the company by FRCH Design Worldwide, a New York-based architectural firm. It will feature about 110,000 square feet of selling space.
Sears Dulles Town Center store will focus on the company's "softer side" - clothing, shoes, jewelry and accessories. Highlighted will be Sears exclusive lines of apparel, such as Crossroads, Canyon River Blues and First Issue by Liz Claiborne. The store also will feature Sears own "Circle of Beauty" line of skin-care, makeup, fragrances, bath and home accessories, and aromatherapy.
"Our new store will feature the brands that our customers ask for by name - such as Craftsman, Kenmore and others." Federaro said. "We'll offer an extensive home-improvement area, and a broad assortment of appliances, lawn and garden supplies, and electronics." The store also will offer the Center for the Home Environment, with air-and-water-purification products; Sears Gift Registry and a detached, nine-bay Sears Auto Center.
The Sears at Dulles Town Center is one of 20 full-line units that the company plans to open nationwide in 1999, as the retailer continues its $4 billion building-and-remodeling program. Through its network of more than 830 full-line stores and 2,100 off-the-mall stores, Sears Roebuck and Co. (NYSE:S) is a leading retailer of apparel, home and automotive products and services.